Marketing :: essays papers

Marketing A firms supranational merchandising program must generally bemodified and adapted to contrary marts. This global market program uses strategies to accomplish its trade goals. Within individually foreign nation, the firm islikely to find a combination of marketing environment andtarget markets that are different from those of its own home farming and other foreign countries. It is important that ininternational marketing, product, pricing, distribution andpromotional strategies be adapted accordingly. In order foran international firm to decease properly, ethnic, social,economic, and legal forces within the outlandish must beclearly understood. The delegate of International marketing ismore difficult and risky than expected by many firms. One of the intimately controlling factors of internationalmarketing is management. It is very(prenominal) important for managersto recognize the differences as well as similarities in purchaserbehavior. legion(predicate) mis precedes fucking occur if managers fail torealize that buyers differ from province to country. It is theinternational differences in buyer behavior, rather thansimilarities, which cause problems in in(predicate) internationalmarketing. An international marketing manager is amanager answerable for facilitating the exchange ofproducts between the organization and its customers orclients. Some measure an international marketing manager willfind difficulties in completing the exchange of products.Many surprises in international stock are undesirablehuman mistakes. An international corporation must fullyunderstand the foreign environment in the lead pursuingbusiness matters. Problems constantly crop up and many propagation have unexpected results. Sometimes theseunexpected results are unavoidable. Other times they areavoidable. To be sure those avoidable situations do nonoccur, international marketing managers must be aware ofcultural differences. Cultural differences ta ke place among most nations of theworld. Differences in culture are one of the most significantfactors in an international company. All nationalities possesunique characteristics, which are isolated to manyforeigners. Many of the top international businesses areunaware of these cultural differences. It is very important tounderstand these cultures in order to market a productsuccessfully. As an example, different nationalities havedifferent beliefs on how business matters should take place.Where some countries prefer to work with a deadline othercountries can take this as being offensive. Many countriesfeel it is an insult to be asked to work under a set timeperiod. A country may feel that a deadline is threateningand may feel O.K. into a corner. On the other hand,other countries try to expedite matters by setting deadlines.To be effective in a foreign market it is necessary tounderstand the local customs. Knowing what to do in aforeign country is as important as knowing what not to do.