Essay --

Stanford Medical bear on is located in Stanford, California and ranked as one of the best hospitals in the United States fleck also circumstances as a teaching hospital. Stanford is internationally known for its expertise in so many medical areas and for years they have continue to scratch and create while working together to improve health on a global scale. In 2008, Stanford decided that they wanted to increase trainee and force exposure to international health and in doing so they created a group of Stanford and UCSF faculty to go on an exploratory mission to Vietnam. Vietnam lacks good health facilities and hospitals to better serve its patients. Stanfords long term goal was to experience a curriculum development and provide opportunities for faculty to pursue look into within different cultural and scientific environments. (Viet Nam Welcomes Stanford and UCSF Faculty, 2008) My report will talk about the scenario if the Vietnam g overnment requested Stanford to develop a co- ticking arrangement where Stanford Medical Center would operate a Vietnam healthcare facility and send almost of its clinicians over to train and educate the facilitys doctors and nursing staff while helping improve and monitor Vietnams health quality programs. First, what is co-branding? Co-branding is a technique used by many businesses and healthcare to help with corroborative associations of another companys product or brand. In this aspect the co-branding strategy is being used to gain more marketplace exposure. foresightful standing health care ecesiss as with any well-known physical composition will carry a franchise that represents loyalty both internally and with consumers. Stanford is a name already known by consumers which will gain ground attract patients especially when ... ...ame to it. Second one would be to ensure that the professional mission, values, culture, and benefits are instilled and guaranteed in every organization thats in co-branding. My tr iad recommendation is to expand the target market by suiting to the environments culture. (Mlissa Bever, Stphanie Lallemand , 2011) jam or universal slogans are important because even though an organizations brand values and culture means one social function in American markets, in a foreign land those terminology and meanings could be different and its a simple fact that some concepts dont translate between cultures. This is when a team would perform a transcreation. Transcreation is copywriting in a foreign language and this is valuable because they re-write the brand message for the target country to help them understand and appreciate the genuine message and how it reflects the company.