How To Build Influence In Any Industry With Chris Dessi

How To Build Influence In Any Industry With Chris Dessi Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build- and market- your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself? Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Some of the topics you’ll hear discussed in today’s episode include: Chris’s background before he launched Silverback Social, and how he’s gotten to the point of having developed a successful personal brand. Advice for people who want to begin publishing content and getting people to relate to them. Why it’s important to combine work and personal life within your content. How marketers can stay relevant if they work in drab industries. Where Chris sees himself going in the future. Links: Silverback Social ChrisDessi.com Chris on Inc.com Chris book:  Remarkable You: Build a Personal Brand and Take Charge of Your Career If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Chris: â€Å"Being an entrepreneur, it creeps into every inch of your organism.† â€Å"People that are generating really great content within social media and doing really great things within digital, they don’t wait for permission, they just go and create.† â€Å"Talk about things outside of the office. What are you into? What are the things that youre interested in? That’s gonna help you get a sale.†