Hewlett Packard Case

PANAMERICAN UNIVERSITY COMMUNICATION SCHOOL gaucherie 3 HEWLETT-PACKARD lodge ADRIANA MA. DE LA PENA SANDOVAL 8 SEMESTER PROF. RAFAEL SANTANA VILLEGAS bodily COMMUNICATION February 2013 INDEX association. 3 Background 3 Importance3 Information of the troupe.. 4 Characters in the slip of paper.. 4 Summary case. Questions.. . . 5 person-to-person Opinion 5 COMPANY Hewlett-Packard Company (www. google. com) Background Founded in 1939 by Bill Hewlett and Dave Packard, HPs global operations be directed from its headquarters inPalo Alto, California, USA. Its U. S. operations be directed from its facility inunincorporatedHarris County, Texas, nearHouston. Its Latin America offices in unincorporatedMiami-Dade County, Florida, U. S. , nearMiamiand inMedellinColombia.Its Europe offices are inMeyrin, Switzerland, nearGeneva. Its Asia-Pacific offices are inSingapore. 47484950495152It also has large operations inBoise, IdahoRoseville, CaliforniaFort Collins, Colorado, San Diego, andPlan o, Texas(the former headquarters ofEDS, which HP acquired). In the UK, HP is based at a large site inBracknell, Berkshirewith offices in various UK locations, including a landmark office tower in London,88 Wood Street. Its recent acquisition of3Comwill expand its employee base toMarlborough, Massachusetts. 53.The play along also has a large workforce and numerous offices atBangalore,India, to maneuver their back end and IT operations. MphasiS, which is headquartered at Bangalore, also enabled HP to increase their trail in the city as it was a subsidiary of EDS which the guild acquired. Importance is an Americanmultinationalinformation technologycorporation headquartered inPalo Alto,California,United States. It provides products, technologies, software, solutions and serve to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.Family legacy and employee royalty were a deeply engrained pa rto f HP corporate culture. The founders, known to friends and employees alike as Bill and Dave, developed a unique management style that came to be known asThe HP Way. In Bills words, the HP Way is a core ideology which includes a deep respect for the individualistic, a committedness to affordable quality and reliability, a commitment to community responsibility, and a heap that the company exists to make technical contributions for the advancement and welfare of humanity. 62The following are the tenets of The HP Way63 1.We have trust and respect for individuals. 2. We focus on a high level of achievement and contribution. 3. We conduct our business with rigid integrity. 4. We achieve our common objectives through teamwork. 5. We encourage flexibility and innovation. Information of the company Hewlett-Packard Company (HP), incorporated in 1947, is a provider of products, technologies, software, solutions and services to individual consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the Government, health and education sectors.Its operations are organised into seven segments the Personal Systems Group (PSG), Services, the Imaging and Printing Group (IPG), first step Servers, Storage and Networking (ESSN), HP Software, HP Financial Services (HPFS) and Corporate Investments. The Companys offerings include personal computing and other access devices multi-vendor customer services, including infrastructure technology and business process outsourcing, technology support and maintenance, cover development and support services and consulting and integration services, and imaging and printing-related products and services.Characters in the case Bill Hewlett David Packard Damian Nash Patricia Dunn Summary case Questions WHAT ARE THE STRENGTHS AND WEAKNESS OF HPS CORPORATE CULTURE IN TERMS OF COMMUNICATIONS, AS DESCRIBES IN THE CASE? IN CONSIDERING WHETHER TO RESPOND TO THE STORY, WHAT OTHER COMMUNICATIONS DEPARMENT FUNCTION SHOULD NASH CALL ON FOR CONSULTATION? WHAT CHALLENGES DO YOU FORESEE FOR NASH GOING FORWARD, AND WHAT ADVICE WOULD YOU GIVE HIM? WHAT ROLE SHOULD CORPORATE COMMUNICATION PLAY AT HP TO HELP THE COMPANY toss ITS Personal opinion